The Packaging and Packaging Waste Regulation (PPWR) represents more than a new framework for packaging compliance. It signals a broader transition towards supply-chain accountability.

The European Commission’s recent FAQ on substances of concern (SoC) highlights the growing importance of identifying substances throughout complex supply chains and obtaining reliable, structured information from suppliers.

Companies will increasingly need to manage the interaction between PPWR and other EU regulatory frameworks, including REACH, CLP, POP, PFAS and ESPR.

The challenge therefore extends beyond final-product compliance. It requires organisations to reconsider both internal compliance processes and relationships across their supplier ecosystem.

Together with the Helix Team, EU Focus Group and the legal expertise of Claudio Mereu and Natalie Konings at Bird & Bird support organisations at this intersection of regulation, advocacy and legal strategy.