From regulatory negotiations to public-facing campaigns, he has consistently operated where policy meets public perception — shaping narratives, steering dossiers, and delivering tangible outcomes for complex industries.

His arrival reinforces three pillars of EU Focus Group’s strategic positioning:
• A leading voice on EU food and crop protection policies
• A trusted bridge between Member States and Brussels
• A partner of choice in connecting regulatory foresight with media strategy

At a time of renewed focus on EU food legislation and ahead of key international developments such as the EU–Mercosur agreement, Graeme’s perspective will be invaluable to our clients across Europe and beyond.